Buildings account for more than a third of global carbon emissions, due to energy use and construction materials like cement, steel, and petroleum-based products. So it’s imperative we increase the adoption of biomass and wood-based construction materials to harness their valuable climate service. At Puro.earth, we recognize the carbon removal potential of building elements created out of sustainable sources and provide manufacturers with a platform to get rewarded for their net effect on the climate.
Why are wooden building elements valid carbon removal?
Sustainably managed forests provide renewable biomass that continuously captures CO2 from the atmosphere. When wooden building elements are produced from these forests, they maintain the…
Too much CO2 is being emitted
It is a form of pollution
So far we tried to solve carbon the government way
Polluters can be taxed
Or they make voluntary reductions
Everyone sets targets
And we hope for the best
That’s all vital
It’s driving efficiency, renewable energy, electric vehicles
But it isn’t enough
carbon emissions have kept rising
Even Covid will only provide temporary relief
When the economy resumes the emissions will spike
We looked at carbon from an innovation mindset
Where is the gap for disruption, a new business model?
How can the solution scale fast and be…
We congratulate Stripe for their first negative emissions purchases! In August 2019 they announced a commitment to spend 1M a year to fund carbon removal projects and now they’ve done it. Stripe worked hard for their 6500 tons of carbon removal. For 3 quarters, their evaluation team has driven full speed a tender process that attracted 24 entrepreneurial projects from around the world. With 8 external experts they did a job of harmonizing project data so that very different removal methods can be compared and studied for future potential. It was extraordinarily efficient.
At Puro.earth we are very familiar with…
Scalable and measurable carbon removal and storage is already possible in an unexpected way. As the latest IPCC report states, carbon emissions and removals must be in balance by 2050.
Carbon pricing should help but we have seen that it still covers only a fraction of the world’s emissions, with too-low prices to have a significant and fast climate effect. However, we already have carbon net-negative products that sequester more CO2 than they emit in their whole production. Because they remove carbon from the atmosphere for the long term, their commercial growth should be incentivized. This is why we at…
So your organization has decided to become a carbon neutral one — That’s great. In this article, we at Puro.earth, outline the best strategy to becoming carbon neutral with carbon removal. With this guide, you will understand concepts like carbon neutrality, carbon net-zero and carbon net-negative, be able to explain them to your colleague and start taking easy steps to become a carbon neutral organization.
We are in a hurry to mitigate climate change. According to the IPCC, in order to halt temperature increase the top priorities are reducing emissions and removing carbon dioxide from the atmosphere. In fact, by…
Elba Horta
I am a geoscientist turned Silicon Valley startup techie turned evangelist for the climate crisis at Puro.earth, the world’s 1st B2B carbon removal marketplace.
